How to package pottery

I (Michaela) started making ceramic brooches some time ago, original using the circle cut out of the base of bowls, like the middle of a doughnut. I love detail and making small things and the space these small discs provided for adding one word and a small sketch was delightful. Many were made – but few were sold. I had bought some sustainable jewellery boxes which were black, to help the brooch ‘pop’ and put a coordinating colour inside the box and a seatree label on the lid. But few sold, whether in shops or at fairs or online. I was quite disheartened as I loved making them so much.

Roll on a few months and the sudden brainwave that maybe it wasn’t the brooches but the packaging. Maybe black jewellery boxes indicate elegant rather than quirky? So I ordered some brown kraft card brooch display cards, adapted the seatree stamp we use for the bags at fairs and used the letters stamps that are used on the clay, to write ‘wearable art’ along the top.

And now they sell! Online, at fairs and we received a wholesale order for a shop at Loch Lomond!

It’s all about the packaging…