We celebrated 34 years of marriage last week at a beautiful restaurant near a ruined castle, near to our home. How lucky are we? We have worked together in our marriage, as parents and for eight years as partners in seatree and all it brings. How life has had its ups and downs and sideways moves too. Working together is interesting. We take it for granted now probably that we are both at home and can be flexible and have time with family when needed or work in the garden or head into the hills for a walk. We know how lucky we are though when we take these moments to stop and reflect – and we are grateful too for your support, being here!
It is always difficult to talk about money and so if this feels uncomfortable, move on. Otherwise, hear me out as I try to do justice to this rather tricky subject. After all, many of us wonder whether it might be possible to make a living through art and so I intend to be rather candid.
Michaela and I have been making a living through art, poetry and pottery for about eight years now and have loved every minute of it. We took a deliberate decision to live creatively and simply, knowing that this would have major financial implications. We have not regretted this decision for a moment and here we are, still doing OK, still making art, still paying our bills. We are proof that another way of life is possible, not just through sacrifice and ‘going without’, but by chosing to live towards what matters, what feels important. We only wish we had made the move sooner.
Let’s puts some numbers on it
We live these days on a shared income of around £25K per annum, roughly half of my (Chris’s) last annual salary when I was a Service Manager in health and social care. We have to declare a privilege here, in that we live in our own house, without a mortgage thanks to selling our old house and moving somewhere smaller. (We are aware that housing costs are a huge part of many people’e outgoings, and many feel that ownership outright is totally out of reach.)
We currently run two vehicles, both 11 years old and on their last legs. One is a van, necessary for all the ceramics events we do, the other an old runabout that we use locally. The hope is we can find a vehicle that will do both jobs, but for now, our biggest costs are keeping these two in running condition.
We are all seeing spiralling energy costs, and our art depends on an electric kiln!
Our income, as with many artists and creatives, had a big dip last year. We are OK, but it forced us to think carefully about what we do, how we use our time, what our output should be and how we might diversify. We make no complaints here, as most small businesses will be in the same place.
The business of selling art
There has always been an inherent contradiction in the fact that our decision to live more frugally and creatively was dependent from the start on other people using their disposable income to buy things that we make. Unsprisingly, when people worry about their own income, they have less capacity for purchasing art… although, conversely, many of us keenly feel the need to connect with object of meaning, or to lift a friend with that special thing from distance.
Our experience at the last major ceramics event might be instructive. Overall income was only slightly down from the previous year at the same venue, but the pattern of sales was very different. We make objects ranging from the teens of pounds to around £400 for the largest one-off pots and pictures. We would normally expect our main earnings to be from mid-range items of around £40-80 – vases, poetry plaques and the like – but at the last event, we sold almost nothing in this middle range. Unsurprisingly, most sales were smaller, sub £30 items. Many of these were bought as gifts and often came with lovely stories about the person they were bought for. However, over half our earnings came from the sale of our most expensive offerings.
Perhaps this pattern reflects the way our economy is working at present – many of us are feeling the squeeze, whilst others have done well – but also, through the conversations with customers, people are making conscious attempts to invest in objects of meaning. That is after all what art is for.
Art has always depended to a lesser or greater degree on patrons, on investors, on those able and willing to release money in support those who create the art. In exchange, these people form a relationship with the art, with the artist, and hopefully with the meaning the art is reaching for.
We can honestly say that the greatest pleasure in making our art comes at the point when we meet others who are moved by it. It is often an emotional exchange, full of stories of loss, of hope, of love. The purchase that comes after these exchanges may be very small, out of all proportion to the memory it leaves in it wake.
Of course, we are deeply grateful for these exchanges, but even beyond this, we have come to see them as part of the business of art itself. If we have a calling, it is towards this.
What about the Patreon thing?
One of the ways in which we have tried to diversify and build a different income stream is through this thing called Patreon.
If you have not heard of this before, this is a way for patrons of art (or ‘Patreons’) to support artists directly, through a monthly subscription (paid in American dollars!) In return (depending on what ‘tier’ you subscribe to) you recieve rewards in the form of art.
Seatree has a Patreon account, under the name of Seatree community. This has three tiers, as follows
- Tier one ($3 a month) access to a monthly e-mal with a made-for-Patreon-only video based around a new poem.
- Tier two ($10 a month) as above, plus a monthly hand written piece of art by Michaela, featuring the words of another poem, rendered in her own wonderful style as shown in the image above and the video below
- Tier three ($20 a month) as above, plus a monthly piece of pottery, either as a surprise or one agreed with you.
We both love doing these Patreon things, but we really need to widen our community to make this work for us. If you would like to join us, you would be very welcome! Simply click here and away you go.
Here is a sample of one of the tier one videos (normally only available to those who subscribe, so I hope they will forgive me!) https://www.youtube.com/watch?v=j8Ebwt7NPkY
We are a small business, officially just the two of us. However, there’s so much more behind the scenes.
Business Gateway are available for training and chats from beginning through development through to big stuff like exporting.
The Design Trust are amazing in their insights into creative businesses, wonderful monthly updates and courses you can sign up to.
Friends are amazing – encouraging us at the beginning and buying our work when it was early days, and keeping going with their shares and likes.
Family – so wonderful. Not just looking after us when we’re tired but also sharing skills – both pottery and technical, and also photography and social media.
Shops and galleries – so supportive, not just in sales but in promotion, encouragement, customer engagement. Some have been our allies for years.
Event organisers – they do such a tremendous job!
and you…
Thank you for reading! Thank you for taking part in what we do. For sharing, liking, buying what we make. Turning up at our events and fairs. Taking an interest in what we do.
We really wouldn’t be able to do this on our own..
This piece is, as usual, a poem of Chris’s. It is very satisfying to use the whole poem on a ceramic artwork. I love this poem. it is so vulnerable and so gentle. When I let the words flow down the clay and then wanted to allow a flow of lines too, rather than a detailed drawing, as it felt that would distract rather than add to the work. Once fired, I then added two soft glazes , turning the piece upside down, so that they flowed evenly across the clay palette. It’s one of those pieces that, when it came out of the kiln, we both said, ooh, that worked..
We are very excited to be finalyl able to make our big announcement!
Over the last few months, we have been working on a new collection of ceramics, which we are calling ‘seatree elemental’. This collection takes a brand new direction, whilst still retaining a lot of what we love about our work.
‘Seatree elemental’ refers to a range of ceramics using rough clays and alternative firing techniques, such as pit firing or raku firing. All pieces are hand built and unique, each one is different and one-of-a-kind.
Although they utilise original poetry – just like other seatree work – you may have to work harder to read it, as we are sometimes happy to let the words be absorbed into the piece itself, as if they form part of the fabric. In this way we try to allow the different firing methods to shape the words too.
Why are we doing this?
Well, it was necessary for our work to grow, to experiment and find new expression. Chris in particular loves the new rough clay, as it offers many redeeming features in its plasticity and drying qualities. He is also loving the alternative firings, and how the organic shapes of the new work are transformed by the elemental nature of fire and heat, as if emerging from the very place they (and we) are planted.
Much of this process is rather hit-and-miss, with as many failures as successes. Partly this is because of our learning curve (which shows no sign of levelling off!) but also the very nature of firing large pieces like this one is challenging!
The poems chosen for seatree elemental are often more challenging in nature, as this work has emerged as a way for us to explore our relationship to all that is broken and all that is beautiful in this world shadowed by climate injustice. Just like our other work, you will see a colour spectrum inspired by the wild western fringe of Scotland.
A lot of these pieces use a firing process known as raku (which our Japan-based friend tells us means ‘easy’ in Japanese – something we feel might be intended as irony!) Raku is a process by which a pot is heated quickly to around 1000 degrees using a gas burner, then it is placed in a reduction bin (a sealed metal bin containing combustable material.) By controlling the amount of oxygen reaching the glazes, the potter can produce a range of different colours (although much of this is also down to chance for relative beginners such as ourselves.)
We mentioned earlier that this work is in part a response to climate change and mass extinction, and we hope to pull together an exhibition of our work in the future, but for now, we have uploaded a small selection of our work in to our shop, which you can see here.
Here are a few more images of recent seatree elemental work. Most are not in our shop, but if you see something you like, feel free to drop us a line…
(You can click to enlarge.)
- access to a private video of yours truly reading a poem
- a handwritten anotated poem
- a monthly gift
- a piece of seatree pottery each month.
Over the last few months, we have been working on a different range of ceramics. This has involved lots of experiments, with the inevitable successes and failures that always come with working with new forms of ceramics.
I say ‘we’, but this has been a project mostly followed by Chris, with our son-in-law James as a co-conspirator. Michaela has been busy with other things, and also has a sensory objection to the heavily grogged clay that these new experiments havedemanded.
We are almost at the point of floating some of this new work, alongside other seatree pieces, in the form of ‘seatree elemental’
The point here was not only to push out into something new, but also to respond in a different way to our environment, our location and to overarching concerns about social and climate justice. The partnership with James has been important, as he is an oceanographer, spending time in the arctic doing research on melting ice. This has led him through dark places, but also into making his own art in response to the experience. Check out his website here.
Seatree elemental looks different from other seatree work because the process is very different. Using grogged or raku clays, which give much greater thermal shock protection, these pieces are typically pit-fired or raku glazed. Most still use our own poetry, but the themes of these poems are likely to be darker and used in a way that is much more ephemeral.
Here is a sneak preview of some of the new work- hopefully coming to the website shop soon!
This week marked the first dive into the use of AI for seatree argyll. Emily discovered a wonderful app (is it an app?) that you can use to stage photographs – not just the ones where you pick a setting and struggle to ,make your picture fit in, but one where you describe what you would like – a sandy, rocky beach on a stormy day, or coffee and candlelight in soft colours.. whatever works for your object! The end result is so natural and even has shadows and reflections – it’s truly amazing! It means of course that you can’t be sure when you see anything, or anyone, that they are where they say they are – she set up a picture of baby Robert playing the bodhran at a rock concert! Is it cheating? We don’t think so – it just a useful tool for showing off our work. I think the website looks so much more professional than it did and I am very grateful to Emily, Chris and James for all their efforts this last two weeks in making it happen!
Sometimes, you look at things for so long and even make them for so long, and you forget what it’s all about and what you want to do. That happened with our boxes of ‘words to se you through the week’. We’ve made them for so many years and the hearts have got neater and more finished and w love them. Until recently, they got packaged in a we cardboard box with a blue label and the website showed them along with some complicated instructions on how to choose which words you wanted. However, I recently received some free business mentoring and she looked at them with me. Too wordy, not clear, a little bit unloved if I’m honest, even though at fairs, it’s one of our favourite things, to see people lovingly choose their words. So, we’ve updated the website listing, after some engagement on social media where we stablished some good categories of words, to keep things simpler. Then, we scrapped the little box and made something much more ‘seatree’, a beautiful little palm-sized inch pot with the ‘words to see you through the week’ inscribed along with a soft, clear glaze. Beautiful and loved again.